Manage your letting pool to grow your income

Manage your complex to Grow Your Letting Pool:
Smarter Management for Onsite Managers

One of the most valuable opportunities in Management Rights—particularly in permanent and mixed-use schemes—is growing your letting pool. A larger letting pool means more income, a stronger resale value for your business, and increased influence within the complex. So how do you do it? It starts with insight, relationships, and strategic timing.

Know Your Complex

Success begins with knowing your community. Keep an up-to-date understanding of:

• Which lots are owner-occupied

• Which are tenanted

  • When leases are due to expire

• The life stage of your residents

This insight isn’t just nice to have—it’s your advantage. Unlike offsite agents, you live and work onsite. You see what's happening daily, and your physical presence gives you early notice when a change might be coming.

Owner and Tenant Life Stages Matter

Owner-occupiers with school-aged children are less likely to sell or rent out their units mid-year. But when kids finish school or homeowners approach retirement, priorities often shift. These are prime moments to offer letting services.

Similarly, younger tenants—especially singles or couples without children—are statistically more likely to move on at the end of a lease than families with deeper roots. By tracking lease end dates, you can approach the owner early with a simple offer: “Would you like us to handle the next tenancy for you?”

Use Your Strategic Advantage: You're Onsite

ARAMA and Deloitte’s national survey confirmed that over 75% of owners believe onsite letting agents deliver higher yields than offsite agents, and over 97% say caretaking is more cost-effective.

Why? Because you're present, proactive, and invested.

Let owners know:

• You respond faster to issues and reduce damage costs.

• You maintain visibility, making sure tenants feel supported and monitored.

• You conduct more than just quarterly inspections—you offer consistent oversight.
  

Share Your Wins

Many owners don’t know what they’re missing. Keep communication friendly and informative:

• Highlight recent above-market rents you've secured.

• Share positive tenant outcomes, short vacancy periods, or how quickly a repair was resolved.

• Reinforce the idea that being onsite means you protect their investment daily.
  

Be Top of Mind (Before an Outside Agent Is)

Many owners default to outside agents simply because they’ve never been shown a better alternative. Change that narrative by:

• Making contact at key decision points (lease expiry, tenant vacate notices, market shifts).

• Offering free rental appraisals or letting health checks.

• Being approachable and visible without being pushy.
  

Train Strategically

Professional development matters too. Groups ARAMA run strategic training on owner engagement and retention. Participating shows both your commitment and competence—and you’ll learn fresh ways to build, protect, and retain your letting pool.

Partner Smart

If you're new to the industry, partnering with the right professionals from day one can make a world of difference. While you’re learning the ropes, don’t let valuable letting opportunities slip to outside agents.

Having a trusted partner to assist with rentals, renewals, and even sales ensures your owners receive consistent, high-quality service—while you build confidence and capacity.

RAS360 Advantage offers tailored support for onsite managers at every stage. Whether you're just starting out or looking to scale up, we have strategies to help you retain, grow, and maximise your letting pool—without compromising service or control.

Reach out to explore how we can support your goals, and help you keep your letting income where it belongs—onsite.

Final Thought

Growing your letting pool isn’t about being pushy—it’s about being present, prepared, and proactive. You already have the edge. Use your insights, build relationships, and always show owners the value of what you do.

If you’re ready to grow your letting business, start with the people you see every day.